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The creative strategy for this collection was inspired by the season's biggest trends. We tailored these universal fashion trends for the EVEREVE customer and art directed the visuals to capture the spring mood. We developed a concept to deliver an elevated modern American prep style by shooting in a lush garden setting, highlighting the Spring 2024 retail themes of botanical elegance, casual sophistication, and vibrant athleisure. Through meticulous planning and art directing, we created a fresh library of omni-channel assets, paid media, and video content, including CTV and a variety of social media assets.
Creative Strategy
Art Direction
Photography
Video
Asset Strategy
Catalog
Print Adverting Social Content -
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Good American + Evereve
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